Today many businesses recognize the importance of ecologically sustainable operating practices and either have a sustainability strategy in place or plan to adopt one in the near future. The terms reuse, recycle and remanufacture are likely some of the first words that come to mind when people think “sustainability.” Less familiar is the broader concept of the circular economy: a reimagining of traditional industrial practices that seeks to maximize resources and minimize waste and pollution. In short, the circular economy strives to keep non-renewables cycling through closed product loops at their highest utility, while returning biodegradables safely to the natural environment. Many businesses don’t realize the huge potential adopting such an approach holds for their bottom lines. One important area in which businesses across the board can engage the circular economy is in the procurement, maintenance and end-of-use management of IT equipment. In addition to being a boon to a company’s overall sustainability efforts, engaging in the circular economy on this front can deliver very real business benefits. That said, it’s an issue with many considerations — data, security and increasing privacy concerns reign supreme. Also in play are company policies for how long IT equipment must be used, fear that decommissioned equipment may be needed in the future, and more. To better participate in the circular economy and leverage its benefits, the IT industry at large needs a more nuanced understanding of the concept, the environmental and business benefits of adopting such a strategy, and the resources available to assist in this promising business transformation.